Gravity177 outdoor action sports team

Social media for outdoor brands.

Social media for outdoor brands.

Social media for outdoor brands.

Gravity177 social content preview
Gravity177 social content preview
Gravity177 social content preview

Why Brands Work With Us

Why Brands Work With Us

Portrait of the Gravity177 team
Gravity177 filming at an outdoor event

You can't imitate culture.

We work with brands across skiing, mountain biking, and the outdoor industry to streamline and manage social media operations, boost sales and awareness, and support live events.

Whether you’re just getting started with paid social, need management, or someone on the ground covering your next event, we are an easy plug-and-play extension of your team.

Whether you’re just getting started with paid social, need management, or someone on the ground covering your next event, we are an easy plug-and-play extension of your team.

What We Do

What We Do

SOCIAL ACCOUNT MANAGEMENT

Running the day-to-day operation of your social presence.

• Social strategy • Content calendars • Posting & scheduling • Community management • Copywriting • Platform management • Analytics & reporting • Campaign coordination

CONTENT & CREATIVE

Content built for the way people actually use social.

• Short-form editing • Creative strategy • Hook development • Storytelling • UGC direction • Graphic support • Creative testing • Repeatable content systems

PAID SOCIAL

A complete organic-to-paid system with both front and back end management

• Meta account setup & configuration • Business Manager organization • Campaign setup • Organic to Paid strategy • Retargeting • Performance reporting • Ongoing optimization

EVENT COVERAGE / FIELD PRODUCTION

Built for the chaos of live events.

• Brand activations • In-field shooting • Rapid-turn editing • Live event coverage • Live narrative • Event storytelling • Weekend content planning • Athlete coordination • Fast-moving field production

SELECTED WORK

Recent projects

Recent projects

Mountain bike in motion on a forest trail

01 —

RIM SAVER

RIM SAVER

Mountain bike in motion on a forest trail
Mountain bike in motion on a forest trail

Building and maintaining a full-function organic and paid content engine for a small early-stage MTB Brand.

META CAMPAIGN MANAGEMENT • CONTENT STRATEGY • ORGANIC SOCIAL • PAID SOCIAL • CREATIVE PRODUCTION

4.45X ROAS

ACROSS META CAMPAIGNS PAST 2 MONTHS

View Project

02 —

03 —

POWDER

POWDER

Social media production in the field
Social media production in the field

Helping a pivot an editorial focused legacy ski magazine into digital first.

Re-geared social strategy and setup practical long term campaigns. Carefully maintaining 50 years of ski culture.

AUDIENCE GROWTH • COMMUNITY MANAGEMENT

2M+ Weekly Impressions

INSTAGRAM + FB

View Project

Social media production in the field
Downhill race event coverage

03 —

02 —

PRO DOWNHILL SERIES

Downhill race event coverage
Downhill race event coverage

Real time coverage from between the tape. Banging out sponsor deliverables and in field Reel production to keeping the story of the series moving all weekend long.

LIVE EVENT COVERAGE • ON-SITE CONTENT PRODUCTION • SOCIAL MEDIA MANAGEMENT

3.9M

INSTAGRAM VIEWS ACROSS TWO EVENTS

View Project

Start a conversation

Tell us where you're headed. We’ll help make sure everyone knows.

Tell us where you're headed. We’ll help make sure everyone knows.

Gravity177 Social Media Agency, 2026

Gravity177 Social Media Agency, 2026

New York, USA

New York, USA